Hybrid Conference (In Person / Virtual)

International Conference on Cross-Cultural Marketing and Global Consumer Insights (ICCCMGCI - 27)
14th - 15th January 2027 , Adelaide, Australia
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Adelaide. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Adelaide conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Adelaide and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICCCMGCI provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Marketing, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Cultural influences on consumer behavior
02
Global marketing strategies and trends
03
Cross-cultural brand perception studies
04
Consumer insights in diverse markets
05
Impact of culture on advertising effectiveness
06
Ethical considerations in global marketing
07
Cultural adaptation of marketing messages
08
Role of social media in cross-cultural marketing
09
Consumer trust across different cultures
10
Global consumer behavior post-pandemic
11
Cultural identity and brand loyalty
12
Influence of local customs on marketing
13
Cross-border e-commerce challenges
14
Cultural dimensions in market segmentation
15
Global consumer trends and innovations
16
Cultural storytelling in brand narratives
17
Consumer engagement in multicultural settings
18
Navigating cultural sensitivities in marketing
19
Emerging markets and consumer insights
20
Cultural factors affecting purchase decisions

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

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