Hybrid Conference (In Person / Virtual)

International Conference on Sports Marketing, Sponsorship, and Brand Management (ICSMSBM - 27)
18th - 19th January 2027 , Kyoto, Japan
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Kyoto. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Kyoto conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Kyoto and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICSMSBM provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Sports Management, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Branding strategies for sports organizations
02
Sponsorship effectiveness in sports marketing
03
Digital marketing trends in sports branding
04
Consumer behavior towards sports brands
05
Role of social media in sports marketing
06
Case studies of successful sponsorships
07
Impact of athlete endorsements on brands
08
Building brand loyalty in sports fans
09
Innovative sponsorship activation strategies
10
Challenges in sports marketing today
11
Measuring ROI of sports sponsorships
12
Brand partnerships and collaborations
13
Emerging trends in sports marketing
14
Crisis management in sports branding
15
Globalization effects on sports marketing
16
Fan engagement through marketing campaigns
17
Ethical considerations in sports marketing
18
Future of sports sponsorship and branding
19
Brand storytelling in sports marketing
20
Role of analytics in sports marketing

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

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