Hybrid Conference (In Person / Virtual)

International Conference on Big Data Applications in Marketing Strategies (ICBDAMS - 27)
3rd - 4th February 2027 , Auckland, New Zealand
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Auckland. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Auckland conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Auckland and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICBDAMS provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Data Analytics, Marketing, Business, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Big data applications in marketing strategies
02
Data-driven decision making in marketing
03
Impact of big data on consumer insights
04
Challenges in big data integration
05
Case studies of big data success stories
06
Predictive analytics for marketing effectiveness
07
Ethics of big data in marketing practices
08
Tools for big data analysis in marketing
09
Emerging trends in big data technologies
10
Role of AI in big data marketing
11
Segmentation strategies using big data
12
Data visualization techniques for big data
13
Collaborative approaches to big data projects
14
Impact of big data on customer engagement
15
Future of big data in marketing landscapes
16
Big data and personalized marketing strategies
17
Best practices for big data governance
18
Integrating big data with traditional marketing
19
Consumer behavior analysis through big data
20
Innovative marketing strategies using big data

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

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