Hybrid Conference (In Person / Virtual)

International Conference on Marketing Analytics and Data-Driven Strategies (ICMADDS - 27)
1st - 2nd April 2027 , Brisbane, Australia
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Brisbane. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Brisbane conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Brisbane and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICMADDS provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Marketing, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Data-driven marketing strategies for success
02
Analytics in consumer behavior understanding
03
Predictive analytics for marketing campaigns
04
Customer segmentation using data analysis
05
Impact of big data on marketing decisions
06
Real-time analytics for marketing effectiveness
07
Social media analytics for brand engagement
08
Data privacy in marketing analytics
09
Marketing automation and analytics integration
10
Ethics in data-driven marketing
11
Measuring ROI of marketing analytics
12
Emerging trends in marketing analytics
13
Customer journey analytics for insights
14
Data visualization in marketing strategies
15
Challenges in implementing marketing analytics
16
Impact of AI on marketing analytics
17
Cross-channel analytics for marketing success
18
Future of data-driven marketing strategies
19
Analytics for enhancing customer experience
20
Case studies in successful marketing analytics

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Submit Paper Before Deadline Register Now – Limited Slots
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