Hybrid Conference (In Person / Virtual)

International Conference on Social Media Marketing and Data Analytics (ICSMMDA - 27)
3rd - 4th June 2027 , Melbourne, Australia
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Melbourne. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Melbourne conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Melbourne and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICSMMDA provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Data Analytics, Marketing, Business, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Social media analytics for marketing strategies
02
Impact of influencers on consumer behavior
03
Data-driven content marketing approaches
04
Measuring ROI of social media campaigns
05
Trends in social media advertising effectiveness
06
Ethics of data collection in marketing
07
Role of big data in social media insights
08
Engagement metrics for social media success
09
Case studies in successful social media strategies
10
Social listening tools for brand management
11
Impact of user-generated content on brands
12
Social media crisis management strategies
13
Visual storytelling in social media marketing
14
Targeting and segmentation in social media
15
Emerging platforms for social media marketing
16
Cross-channel marketing integration techniques
17
Social media trends influencing consumer decisions
18
Data privacy concerns in social media marketing
19
Future of social media analytics tools
20
Innovative strategies for social media engagement

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

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