Hybrid Conference (In Person / Virtual)

International Conference on Entertainment Marketing and Media Influence (ICEMMI - 27)
1st - 2nd April 2027 , Naples, Italy
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Naples. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Naples conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Naples and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICEMMI provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Marketing, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Impact of media on entertainment marketing
02
Consumer behavior in entertainment industries
03
Digital marketing strategies for entertainment
04
Role of influencers in entertainment marketing
05
Case studies on successful entertainment campaigns
06
Brand partnerships in entertainment marketing
07
Psychological factors in entertainment consumption
08
Social media strategies for entertainment brands
09
Emerging trends in entertainment marketing
10
Audience engagement through interactive content
11
Crisis management in entertainment marketing
12
Ethical considerations in entertainment promotions
13
Impact of streaming services on marketing
14
Innovative advertising techniques in entertainment
15
Consumer loyalty in entertainment sectors
16
Marketing strategies for live events
17
Future of entertainment marketing strategies
18
Integrating technology in entertainment promotions
19
Cultural influences on entertainment marketing
20
Measuring success in entertainment marketing

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

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