Hybrid Conference (In Person / Virtual)

International Conference on Marketing Metrics and Performance Analytics (ICMMPA - 27)
3rd - 4th June 2027 , Geneva, Switzerland
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Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Geneva. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Geneva conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Geneva and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICMMPA provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Data Analytics, Marketing, Business, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Key performance indicators for marketing success
02
Data-driven metrics for campaign evaluation
03
Impact of analytics on marketing performance
04
Case studies on effective marketing metrics
05
Challenges in measuring marketing effectiveness
06
Future trends in marketing performance analytics
07
Integrating customer feedback into metrics
08
Best practices for marketing performance measurement
09
Role of technology in analytics-driven marketing
10
Ethics of data use in performance analytics
11
Leveraging big data for marketing insights
12
Customer lifetime value as a performance metric
13
Social media metrics for brand evaluation
14
Innovations in marketing analytics technologies
15
Measuring ROI of digital marketing campaigns
16
Cross-channel performance measurement strategies
17
Utilizing predictive analytics for marketing success
18
Impact of market trends on performance metrics
19
Data visualization techniques for marketing analytics
20
Building a culture of data-driven marketing

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

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