Hybrid Conference (In Person / Virtual)

International Conference on Promotional Marketing Strategies (ICPMS - 27)
25th - 26th May 2027 , Dubai, UAE
Apply to Present Register as Listener Conference Flyer
Registration Options → Find the right participation category for your conference journey and complete your registration seamlessly.
** Important Notice      Beware of fraudulent emails and calls impersonating IIRD Conference to collect conference and journal fees. Ensure all payments are processed only through our official event website. Report suspicious activity to [email protected].

Conference Notifications:

"Be sure to check this section regularly for all IIRD Global Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

  • Abstract Submissions Open:
    "We are now accepting abstract submissions for the IIRD Global Conference in Dubai. Submit your abstract by today to be part of this exciting international event." Call for Abstracts – Submit Now!
  • Paper Submission Guidelines:
    "Please ensure your paper follows the submission guidelines for smooth processing. Visit our paper submission page for more details."
  • Peer Review Process:
    "The peer review process will begin soon. Authors will receive valuable feedback that will help enhance their presentations for the Dubai conference."
  • Networking with Global Experts:
    "Join global experts at our conference in Dubai and engage in meaningful conversations. Build relationships that last." Register now to join!
  • Best Paper Presentation Award:
    Dr. Shatha Hawarna from Hamdan Bin Mohammed Smart University received the Best Paper Presentation Award at (ICBAI-25) in Bangkok, Thailand.
  • SDG-Inspired Conference Focus:
    "The conference will explore themes related to sustainability and inclusive development, with an emphasis on research that contributes to global well-being."

Call For Papers

The ICPMS provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition.

The conference covers diverse topics such as Marketing, E Commerce, encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Innovative promotional marketing strategies
02
Impact of promotions on consumer behavior
03
Digital vs traditional promotional tactics
04
Seasonal marketing campaigns effectiveness
05
Leveraging social media for promotions
06
Ethics in promotional marketing
07
Influencer partnerships in promotional strategies
08
Measuring success of promotional campaigns
09
Customer engagement through promotions
10
Cross-promotional strategies for brands
11
Challenges in promotional marketing
12
Gamification in promotional campaigns
13
Creating urgency in promotional offers
14
Impact of discounts on brand perception
15
Promotional strategies for new product launches
16
Utilizing data for targeted promotions
17
Building brand loyalty through promotions
18
The role of storytelling in promotions
19
Sustainability in promotional marketing
20
Future trends in promotional strategies

Assessment

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Submit Paper Before Deadline Register Now – Limited Slots
Copyright © | Terms and Condition